Not every expert in founder strategy is a founder

Not every expert in founder strategy is a founder—and that’s a good thing.

I work in a community of founders, and super smart knowledge-based service providers.

I’m not in that demographic myself, but my line of work puts me in relationship with these types. Sometimes I can feel a bit out of place. What qualifies me to give advice on how they should build their personal brand?

As a brand strategist and content ideator, I’m not helping them to be an expert. They already are. I’m helping them to be seen as an expert. Giving them the tools and plans to show up online in a way that keeps them top-of-mind to their ideal clients, to their peers, and to the almighty algorithm.

All of the clients I work with are filled with passion for their fields. They are naturally fitted for thought leadership, generous with their time, and are down-to-earth. They want to spend all day working on their service, iterating it to the best version of itself. But often the language of how to communicate their amazing service goes undeveloped, and as a result a small pool of people will actually see just how amazing it would be to work with these knowledge professionals.

Without this communication few people will see the passion, dedication and expertise these experts provide. Their prospects actually just need to understand why the service is valuable to them and how the values of the provider align with their own. That’s where a personal brand of these founders tied to their service, wrapped up in simple language and clear messaging propels them to where they need to be - getting clients, and ultimately getting paid!

Like I said, I’m not a founder. But I am an innovator. I love using my skills to help those with brilliant minds share that to a wider audience; to the ones who will appreciate their passion and expertise for the value it provides to them.